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DURING communicates with customers in a consistent manner from start to finish.
Challenge new possibilities through organizational harmony and trust.

  • Company
  • Vision&Management Philosophy

Vision&Management Philosophy

VISION 2028

We provide advanced electrical component manufacturing services to global mobility companies,
leveraging our proprietary technology to supply industryleading products.

As a trusted partner dedicated to our customers' growth, we ensure the timely delivery of flawless products, technologies, and services.

We strive to be a 'SUPER COMPANY' that enriches the lives of our employees and their families.

Mission

We deliver advanced electrical component solutions,

Helping mobility around the world move freely, stop safely, and travel conveniently

Growing alongside our customers, we contribute to building a healthier and more sustainable society.

EEE SYSTEM
“End-to-End Responsibility”
From initial inquiry to End of Production (EOP),
we serve as your most reliable partner, ensuring success
through a seamless, End-to-End experience.
GOAL SETTING
“The growth of our employees' skills and mindset drives
the company's evolution. In turn, the company's leap forward
becomes a new vision for our people,
creating a 'Virtuous Cycle of Growth’.
TEAM WORK
“Synergy created by differences”
Diverse individuals come together to form a unified 'Us'.
When we embrace diversity through respectful and positive
communication, we generate synergy beyond imagination.
PROFESSIONAL
“Uncompromising fierceness”
Only the culmination of sophisticated processes, unwavering professionalism, and profound consideration can deliver genuine value to our customers.
CORE VALUE
S
Satisfaction
to the customer
U
United
Growth
P
Proactive
Communication
E
Excellence
In Innovation
R
Radiant
Culture
Management Philosophy
"DURING your journey, we are with you"
A Sustainable Journey with Customers, Partners, and Employees
FAMILY (Harmony)
"Focus Driven by Family Harmony" At During, family happiness is the source of our energy. We foster a virtuous cycle of well-being, believing that the stability of a happy home inspires passion and deep engagement in the workplace.
CLIENT (Trust)
"A partner for the journey, committed to the end" Exceeding expectations through superior technology and quality, we serve as your most trusted partner throughout the entire product lifecycle.
PARTNER (Mutual Growth)
"Shared Growth in a Fair Ecosystem" Our suppliers, shareholders, and financial partners are invaluable allies on our journey. We are dedicated to fostering a robust business ecosystem, creating greater collective value through equitable opportunities and transparent collaboration.